10 Years of Evolution
By: Crystal Sims

On April 20th, 1999 Evolution Body Piercing opened it’s doors for business. My partner, Shawn Taylor and I were both piercers, very passionate about the industry, and eager to share our passion with as many people as possible. In order to do this we worked hard to create a clean and pleasing environment where everyone from the extreme piercing enthusiast to the conservative parent or grandparent would feel comfortable. Shawn worked day and night designing and building the display cases and the interior of the studio while I was ordering the most advanced equipment and creating forms and informational pamphlets for our clients. We had a simple motto: “Setting a Higher Standard.” That meant higher standards in cleanliness, safety, jewelry quality, and service. We still use that motto today.

I was so grateful during our first few months of business that our hard work didn’t go unnoticed. Despite a great deal of competition at the time, Evolution’s client base grew very quickly. Only 6 months after we opened we had grown to the extent that we needed another piercer. We hired Noah Babcock at that time, and we’re very proud to still have him with us today. Noah is now our head piercer and has been an integral part making Evolution renowned as one of the best body piercing studios in the nation.

In addition to Shawn, Noah, and myself our current staff includes our dedicated counter girl Angela Gonzales and piercer Jamie Clark. Each member of our staff shares the same goals and values. We all want every client to have a memorable experience and leave happy (whether it be with a piercing, a new piece of jewelry, or simply some good information). We all want every client to feel like they were safe, informed, given whatever support they might have needed during their experience. We all want every client to tell their friends about us and to come back.

As it turns out, over 65% of our business comes from repeat clientele, so we’re very grateful to have earned your trust and loyalty. Ten years later our business is still growing, and we’re still striving to bring you the very best information, jewelry and techniques in this evolving industry. Many of the things we offer now weren’t even imaginable when we started, and we can only hope that ten years from now we’re offering things that we can’t imagine today. Ten years from now is goal is to still be evolving, to still be growing, and to always be the studio that is “Setting a Higher Standard.”